Why is Personal Brand Photography Important?

Aug 17

Personal branding goes so far beyond your website design, the fonts you choose, and your logo.

It’s all about the story you want to communicate to the public. It’s about what you have to offer to your clients — the skills, qualities, and experience you have that set you apart from the rest.

So many different elements go into building your personal brand, but the photos you use to tell your story are especially powerful. Here’s why personal brand photography is so important for you and your business.

It helps you connect with your audience.

A candid branding photograph of a professional woman smiling while talking on the phone and working on her laptop in a bright, plant-filled office space. — Branding Photography for @1428finacial

A close-up of a woman's hands holding a white ceramic cup with a latte and intricate latte art on a light-colored wooden table, representing a moment from a branding photography session. — Branding Photography for @1428finacial

Three professional women working together in an office, with one woman on a phone call and the others looking at a computer or document, representing a collaborative business environment. — Branding Photography for @1428finacial

Two professional women collaborate on business strategy, with one pointing to a whiteboard displaying profit goals and revenue, while the other holds a calculator. — Branding Photography for @1428finacial

Brand photography shows potential clients who you really are. It allows them to connect with you beyond just a name or a faceless website. And people are way more likely to buy a product, book a seminar, or comment on a post that comes from someone they feel like they genuinely know and have a relationship with. Professional personal brand photography can help you immediately build trust with your audience.

A picture IS worth a thousand words.

A large family, including a mother, father, and seven children, gathered in a bright kitchen wearing coordinated aprons, laughing as they prepare to bake together for a personal branding photography session. — Branding photography for @kellymmeinke

A close-up of a family's hands, including children, reaching for blueberries and raspberries from two bowls on a wooden cutting board in a kitchen. — Branding photography for @kellymmeinke

A candid, professional photograph of a woman sitting and smiling in a wicker chair on a porch, used for personal branding. — Branding photography for @kellymmeinke

Kelly Meinke, a health coach and lifestyle blogger, and her large family are gathered in a bright kitchen, with several children on stools looking at the counter, for a personal branding photography session. — Branding photography for @kellymmeinke

Don’t underestimate the power of a great photo. Let’s imagine you’ve decided you’re not going to eat any dessert tonight — when all of a sudden, you’re scrolling through your feed and you see a photo of a deliciously moist, fluffy, decadent chocolate cake with a perfect swirl of vanilla icing on top. That alone can have the power to change your mind and rush out to the bakery! In the same way, great brand photos can have a powerful impact. If your audience likes what they see, they’ll be much more likely to hire you or buy your products.

A professional portrait of a smiling woman with long brown hair, sitting on a gray tufted couch in front of an exposed brick wall.

A mother gently wraps her newborn baby in a soft, fluffy blanket on a rug, capturing a tender family moment.

A photographer using a DSLR camera with an external flash to take a photo of a sleeping newborn baby wrapped in a swaddle on a soft, light-colored rug.

Branding Photography for @hmphotodesign

It tells the story of your brand.

Studies have shown that people make judgments about a website’s quality in just 1.5 seconds. This means you’ve really got to make that first impression count! Great personal brand photos tell the story of your brand in an instant. They attract attention, help people visually see what makes you and your business so unique, and increase conversion.

No matter where you’re currently at in your business, great personal brand photos will give you the power to get to where you want to be. They’ll help you build trust with your audience, change hearts and minds, and communicate your story in a more effective way. And that’s what makes personal brand photography so important.