Learn to Design High-End Websites Without More Clients, Retainers, or Starting Over
Design Your Freedom™ teaches service providers how to design and sell high-end websites so they can move beyond retainers and earn more without being constantly on call.
Clear skill-based outcomes
•
Client-booking language
•
Income clarity
•
No-experience-required
•
Visual branding with practical implementation
•
Clear skill-based outcomes • Client-booking language • Income clarity • No-experience-required • Visual branding with practical implementation •
This program is built for service providers who already have clients, responsibilities, and a full plate.
✔ Add website design as a one-time offer alongside what you already do
✔ No rebrand
✔ No hiring a team
✔ No starting over
This isn’t about blowing up what’s working.
It’s about adding one higher-leverage offer that creates more income — without more ongoing obligation.
Students who run VA, OBM, or agency-style businesses have added website projects priced between $2,500–$5,000 without changing their core services.
This Works Inside Real Service Businesses
Early in the
program, you’ll:
✔ Design a complete Squarespace website from start to finish — for your own business or as a portfolio project
✔ Leave with proof that you can confidently offer this service
✔ Follow a clear, repeatable process you can use again and again to add $10k more per month without more clients
Imagine this…
→ You offer website projects as a one-time service for $2500, $3500 or MORE one time — not a monthly retainer
→ You know exactly what to charge and how to explain the value
→ You take on fewer projects, with clearer boundaries, and better pay
→ Your business supports your life — not the other way around
This is what Design Your Freedom™
helps you build.
No starting over.
No proving yourself from scratch.
Just a smarter way to apply your skills to a high-value website offer.
YOU MIGHT BE WONDERING…
“Will this actually work inside my current business?”
Yes. This program was designed for service providers who already have clients and responsibilities.
You’re not starting over or rebuilding your business — you’re adding a clearly scoped, one-time website offer that fits alongside what you already do.
“What if I get stuck on pricing, scope, or client conversations?”
This is where most capable service providers stall — and exactly where support matters.
Coaching and feedback are built in to help you work through real situations like pricing your offer, setting boundaries, and confidently selling your service — so you don’t second-guess yourself when it counts.
“Can I actually do this with a full life and limited time?”
This program is built for real schedules.
You’ll follow a clear process designed to be efficient, repeatable, and realistic — not something that requires endless revisions or being available around the clock.
“Do I have to become a full-time web designer?”
No. You’re not building an agency or changing careers.
You’re learning how to design and sell high-end Squarespace websites as a contained service — with defined timelines, boundaries, and pricing.
Here’s the truth
If you’re already a trusted service provider, you don’t need more hustle or another retainer.
You need a smarter offer structure.
Design Your Freedom™ exists to help you add one high-value service that creates more income — without more ongoing obligation.
What Others Are Saying
“Janel’s teaching style is incredible—thorough but simple. I’m not super techy, but Janel made it all click. Now, I can make updates myself without feeling overwhelmed. I can even show my mom how to update it! That’s how simple it is now.
– Jenn M.
“If you’re looking for a teacher who is professional, knowledgeable, and incredibly supportive, you won’t find a better resource than Janel. She took me from knowing less than nothing to launching a fully functional, multi-page website with confidence. I cannot recommend her enough!"
– Jessica H.
Here’s What I Know About You…
YOU’RE GREAT AT SERVING CLIENTS,
but you’re tired of being constantly on call.
YOU WANT YOUR BUSINESS
TO SUPPORT YOUR LIFE
not consume it.
YOU WANT MORE INCOME
without managing a bigger team.
So Let Me Introduce:
Design Your Freedom
A website design program for service providers ready to move beyond retainers and add a high-value, scalable offer
This isn’t about becoming a tech expert or running a big agency.
It’s about learning one practical skill — and knowing how to use it.
Design Your Freedom™ is a practical, supported program that teaches you how to design and sell high-end Squarespace websites as a one-time service — so you can earn more without taking on more clients, staff, or ongoing obligations.
Inside, you’ll:
✔ Design clean, strategic Squarespace websites clients are happy to pay for (they’ll think it’s on Showit, but more user friendly!)
✔ Package website design as a clearly scoped, high-value offer
✔ Price and position your service with confidence
✔ Sell website projects without relying on retainers or constant availability
No coding.
No fluff.
No rebuilding your business from scratch.
How this Program
Is Structured
PHASE 1: LEARN THE SKILL
You’ll learn how to design a clean, professional, strategic website and think like an designer & architect — and fast.
OUTCOME: A finished website and a clear process you can confidently offer to clients.
PHASE 2: SELL THE OFFER
You’ll learn how to package, price, and position website design as a high-value, one-time service inside your existing business.
OUTCOME: Clear messaging, confident pricing, and a sellable offer that doesn’t require retainers.
ONGOING SUPPORT & COACHING
You won’t be doing this alone.
✔ Live support calls for pricing, scope, and real client scenarios
✔ Direct feedback on your work and decisions
✔ Accountability to help you follow through — without burnout
OUTCOME: You move forward with clarity instead of second-guessing.
only 10 spots available
Founding Cohort • Beta Investment • 6 Months Mentorship Included
I’m opening 10 seats for action-takers who want to lock in the lowest price this program will ever be.
YOUR INVESTMENT
$500 Deposit
then
$667/month or $3,497 Pay in Full (Beta Price)
Includes Phase 1 + Phase 2 + 6 Months of Mentorship
(Book ONE website at $3500
and your investment is paid for… Just sayin!)
WHY 10 SPOTS?
Because this isn’t just a group coaching program, it’s real mentorship and I’m keeping the group small so I can give you hands-on support, feedback, and high-level guidance as you implement.
Once these 10 spots are filled, they are gone and the price increases.
Coaching + Mentorship
Begins in January
Start now, get access to the first 6 weeks + the cohort instantly, and we’ll hit the ground running in 2026 with clarity, momentum, and a brand + website that actually reflect where you're headed.
Ready to claim your seat?
Let’s build your freedom — no excuses.
SO LET’S RECAP:
$500 today to Start learning a skill that can turn into $10K+ per month!
Yep, you read that right.
HOW DOES THIS SOUND?
The RESULTS
Instead of relying on retainers, constant availability, or growing a team, you walk away with a clear, higher-value offer that fits into your existing business.
HERE’S WHAT CHANGES:
You add a one-time website offer to your services
So you can earn more per project — without ongoing obligations.
01
You charge with confidence
Because you know how to price, scope, and explain the value of your work.
02
You take on fewer projects for better pay
With clearer boundaries and timelines that protect your time.
03
Your business feels more sustainable
Less pressure. Less overdelivery. More control.
04
You stop trading access for income
And start earning through structure instead of availability.
05
Your work supports your life
Not the other way around.
06
MEET YOUR coach
Hi, I’m Janel
I’m a brand strategist, web designer, and photographer with over 25 years of experience helping ambitious women build brands that speak with clarity, connect with confidence, convert with ease.
I’ve walked the path from stuck and unsure to thriving entrepreneur, so trust me when I say—I get it. I know what it’s like to have big dreams but no clear roadmap to make them happen. That’s why I created Design Your Freedom™️: to give women like you the tools, confidence, and support to turn your creativity into a career that changes your life.
When I’m not designing websites or coaching creative women, I’m cheering on my two teenagers at soccer and volleyball games, hanging out with my husband of 20 years, or planning my next big goal (because let’s face it, I don’t believe in excuses—just results).
If you’re ready to make your dream career happen, I’m here to help you every step of the way.
QUESTIONS & ANSWERS
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Nope! This program is designed for beginners with no prior web design experience or coding skills. You just need creativity and a willingness to learn.
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Plan for 2–4 hours per week depending on your pace.
Some women binge the modules and build fast, others take it step by step — both work. The method is designed to fit into real life (kids, work, tournaments, all of it). -
No stress — all coaching calls are recorded and uploaded inside your portal.
You can also submit questions in advance and get feedback even if you can’t be there live. You’ll never fall behind.
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Absolutely. With the skills and portfolio you build in this program, booking high-paying clients is totally within reach. Your results depend on your effort and commitment.
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You get lifetime access to all course trainings, updates, and templates.
Your mentorship + coaching access lasts 6 months with your cohort.
After that, you can stay in the community and continue receiving support for $497/month if you want to keep the momentum going. -
We’re confident you’ll love it, but if you’re unsure, reach out to us before enrolling, and we’ll answer any concerns you have.
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Absolutely.
Design Your Freedom™ gives you the skills, the portfolio, the brand, the strategy, and the support to turn this into a full-time creative business if that’s your goal.Plenty of women start part-time and scale into consistent $5K–$10K+ months once they start taking on clients.
You get the roadmap — and the coaching — to make it real.
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They’re now bundled together by design.
When you enroll, you get both phases — the website design method and the Brand of One™ identity + strategy work — plus 6 months of mentorship.
No need to choose. You get the full system.