Seana Phelps Coaching: A Case Study in Brand Transformation
Meet Seana Phelps
Certified Personal Trainer | Nutrition Coach | Founder of MidFit
Seana Phelps is on a mission to revolutionize wellness for women over 40. After overcoming ovarian cancer at just 21 years old, she dedicated her life to helping women navigate midlife health with confidence and ease. But Seana needed a platform that matched her expertise and passion—a place where she could show up as both the coach and the relatable guide her clients adore.
Since 2019, I’ve partnered with Seana as her creative director, website manager, and brand coach to build a brand that doesn’t just look good—it makes a lasting impact.
THE STARTING POINT
Creating a Strong Online Presence
When Seana first reached out, she wanted a clean, professional website that reflected her voice and offered a seamless client experience. We started with foundational elements to ensure her site not only felt inspiring but functional:
Simple, yet bold layout: User-friendly, approachable, and polished.
Strategic messaging: Tailored to women over 40, speaking to their goals and pain points.
Visual storytelling: Clean photography and branding that invited connection.
Beyond the Basics: Scaling with Purpose
Over the years, Seana’s business expanded—and so did her brand. Together, we elevated her offerings, systems, and visibility:
1. Brand Messaging Evolution
Seana’s authentic voice shines through every touchpoint of her brand. I helped refine her messaging to create deeper connections:
Clear, confident taglines that resonate.
Story-driven content that highlights her unique journey.
Sales pages with strategic copy that converted browsers into loyal clients.
2. Signature Programs & Offer Launches
Seana’s offers went from ideas to income-generating successes, including:
Macros on the Fly: A nutrition plan designed for real life.
One-on-One Coaching: Personalized support for sustainable results.
MidFIT App: A game-changing fitness and community platform with tailored workouts for women over 40.
The MidFIT app launch was a pivotal moment for her brand—solidifying her position as an innovative leader in her niche.
3. Website Management & Tech Support
To ensure her digital presence stayed polished and professional, I’ve continued to manage her website, handling:
SEO improvements to boost organic visibility.
Course uploads and content updates.
Troubleshooting technical issues so she can focus on her clients.
The Financial Clarity Sprint
In 2023, Seana recognized that to scale her business sustainably, she needed a clear picture of her financials. She partnered with a cash flow specialist for a financial planning sprint, which provided clarity on her investments and profitability.
This process empowered her to make data-driven decisions, refine her pricing, and set bold financial goals—all while staying aligned with her brand values.
Seana’s Personal Health Journey: A Brand-Defining Story
Seana’s health journey isn’t just a backdrop—it’s the heart of her brand. Recently, she’s opened up even more about her personal milestones on Instagram, from morning routines to candid reflections on midlife wellness.
By sharing her authentic experiences, she’s fostered an even deeper connection with her audience, showing them that wellness is a journey, not a destination.
Key Contributions to Seana’s Success
Design & Branding Support
Custom graphics for social media and courses.
On-brand visuals that reinforced her authority.
Sales Funnel Strategy
Mapping out the client journey to increase conversions.
Offer Pricing Guidance
Providing insights to align her pricing with her value and target audience.
Community Engagement Plans
Crafting strategies to foster meaningful interactions within her MidFit community.
The Impact:
A Thriving, No-Excuse Brand
Thanks to her strategic and creative upgrades, Seana’s brand has evolved into a thriving ecosystem that mirrors her passion and expertise.
THE RESULTS
Increased engagement and growth across social platforms.
A thriving online community through MidFit.
A sustainable business model that supports her personal and professional goals.
YOUR TURN!
Build a No-Excuse Brand That Converts
Inspired by Seana’s story? You don’t have to do it alone. Whether you’re launching or scaling, the right creative strategy can change everything.
If you’re ready to take your brand to the next level and attract high-paying clients, it’s time to stop settling for “good enough.” You might think all you need is a quick logo or a simple website, but the reality is, to stand out, you need a cohesive, premium brand that reflects your true expertise. Let’s create a no-excuse brand that speaks directly to your ideal clients and positions you as the go-to expert.