Joy hodges designs
Joy Hodges is the kind of designer who walks into a room and immediately sees what it could be — warm, refined, intentional.
But her online presence didn’t capture that same energy. She was still relying on referrals, old systems, and a pieced-together brand that didn’t reflect the level of work she delivers for her high-end residential clients.
Together, we rebuilt everything from the ground up — her brand identity, messaging, website, portfolio structure, and client experience — all with the goal of positioning Joy exactly where she belongs: as a sought-after interior designer serving the Pensacola and Gulf Coast area.
This project was part strategy, part design, part therapy, and fully a transformation.
The Challenge
Joy’s work was stunning… but her brand wasn’t doing the heavy lifting.
She needed:
A strategic message that finally communicated her value
A refined visual identity that matched the quality of her designs
A website built to convert high-end clients (not just “look pretty”)
A clear service structure and pricing framework
A digital home she could be proud of — not one she felt the need to apologize for
She came to me ready for a brand that finally matched the level of the business she’s built.
No more excuses. No more blending in. It was time to step fully into a new season of visibility and confidence.
The Client
Joy Hodges
Interior Designer | Pensacola, Florida
Joy has been designing beautiful spaces for over 25 years, working with families, executives, and high-net-worth homeowners who trust her with everything from full-service home renovations to luxury styling and design.
She’s known for her warmth, honesty, and the way she cares deeply about the people she serves — a trait that came through instantly when we met. Her clients rave about her heart just as much as her talent, and it was important to build a brand that reflected that balance of confidence and kindness.
The Transformation
Joy walked away with a brand and website that finally reflect the quality of her work — confident, elevated, and undeniably her. She told me it felt like someone truly saw her vision and brought it to life in a way she didn’t know was possible. And now she has the digital home she deserves.
What We Created Together
Brand Strategy That Felt Like “Oh, This Is Me.”
We clarified Joy’s identity as a designer, who she serves, and how she wants clients to experience her work. This became the foundation for every design and copy decision.
A Refined Visual Identity
A polished, modern logo suite, elevated color palette, and typography system that finally matched the sophistication of her interiors.
Messaging That Spoke Her Language
We built a clear, confident message and service positioning so clients understand exactly what she does — and why she’s the right choice.
A Custom Squarespace Website Built to Convert
An editorial-style portfolio, strategic service pages, thoughtful UX, and copy designed to attract high-end residential clients along the Gulf Coast.
A Streamlined Service Structure
Clear offerings, clean client pathways, and pricing structure that protects her time and showcases the level of her expertise.
READY TO MAKE IT HAPPEN? LET’S CONNECT!
Want a PREMIUM BRAND Like This?
THEN THIS SERVICE IS A GREAT FIT FOR YOU.
If you’re ready to take your brand to the next level and attract high-paying clients, it’s time to stop settling for “good enough.” You might think all you need is a quick logo or a simple website, but the reality is, to stand out, you need a cohesive, premium brand that reflects your true expertise. Let’s create a no-excuse brand that speaks directly to your ideal clients and positions you as the go-to expert.