Stacking More Retainers is NOT the Move to Your Next $5k
What if you could charge $4,500 for one project… instead of stacking 3 months of retainers to make the same amount?
For VAs, OBMs, photographers, and Pinterest managers who are already great at what they do, but are ready to make more without taking on more clients.
Clear skill-based outcomes
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Client-booking language
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Income clarity
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No-experience-required
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Visual branding with practical implementation
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Clear skill-based outcomes • Client-booking language • Income clarity • No-experience-required • Visual branding with practical implementation •
You’re already doing good work.
Your clients trust you.
You’re juggling projects, hitting deadlines, wearing all the hats…
But your income is tied to how much you can fit on your plate.
And at some point, you start thinking:
“There has to be a better way to make this kind of money…”
That’s where Designing Your Freedom is THE MOVE !
Instead of:
❌ managing content calendars
❌ scheduling pins
❌answering Slack messages at all hours
❌ editing photo sessions till 3am
You could offer:
👉 a $3K–$5K website project that positions your client to actually grow
Same client.
Way more value.
Way more income.
This Works Inside Real Service Businesses
✔ Add website design as a one-time offer alongside what you already do
✔ No rebrand
✔ No hiring a team
✔ No starting over
This isn’t about blowing up what’s working.
It’s about adding one higher-leverage offer that creates more income — without more ongoing obligation.
Students who run VA, OBM, or agency-style businesses have added website projects priced between $2,500–$5,000 without changing their core services.
What This Actually Teaches You
This isn’t about learning a particular platform. It’s about learning how to build a website that makes someone say:
👉 “This is exactly who I’ve been looking for.”
Inside, you’ll learn how to:
Lay out a website so it actually flows (no more guessing what goes where)
Know exactly what sections to include—and why
Combine strategy + visuals so it doesn’t just look good… it works
Build on Squarespace (or whatever platform you choose) with confidence
Turn this into a high-value service you can confidently sell
Why This Is Different
Anyone can build a website now.
AI can do it. Templates can do it.
But most of those sites?
They look fine… and convert terribly.
Because what’s missing is:
✔ intention
✔ structure
✔ messaging that actually connects
That’s the part you’re learning here.
This is my new program —
Design Your Freedom™: Becoming a High Value Web Designer helps you build.
The Real Opportunity
You don’t need more clients.
You need:
👉 one skill that increases your value per client
This is that skill.
Design Your Freedom™ exists to help you add one high-value service that creates more income — without more ongoing obligation.
What Others Are Saying
“Janel’s teaching style is incredible—thorough but simple. I’m not super techy, but Janel made it all click. Now, I can make updates myself without feeling overwhelmed. I can even show my mom how to update it! That’s how simple it is now.
– Jenn M.
“If you’re looking for a teacher who is professional, knowledgeable, and incredibly supportive, you won’t find a better resource than Janel. She took me from knowing less than nothing to launching a fully functional, multi-page website with confidence. I cannot recommend her enough!"
– Jessica H.
This Is for You If:
✓ You’re already working with clients but feel maxed out
✓ You want to increase your income without increasing your hours
✓ You’re craving something more creative and strategic
✓ You’ve looked at website design and thought, “I could do that… I just don’t know where to start”
BY THE END OF THIS, YOU WON’T JUST KNOW HOW TO “BUILD A WEBSITE.”
YOU WILL KNOW HOW TO:
👉 Create something that actually helps a business grow
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👉 Charge accordingly
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👉 And position yourself differently in the market
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MEET YOUR coach
Hi, I’m Janel
I’m a brand strategist, web designer, and photographer with over 25 years of experience helping ambitious women build brands that speak with clarity, connect with confidence, convert with ease.
I’ve walked the path from stuck and unsure to thriving entrepreneur, so trust me when I say—I get it. I know what it’s like to have big dreams but no clear roadmap to make them happen. That’s why I created Design Your Freedom™️: to give women like you the tools, confidence, and support to turn your creativity into a career that changes your life.
When I’m not designing websites or coaching creative women, I’m cheering on my two teenagers at soccer and volleyball games, hanging out with my husband of 20 years, or planning my next big goal (because let’s face it, I don’t believe in excuses—just results).
If you’re ready to make your dream career happen, I’m here to help you every step of the way.
QUESTIONS & ANSWERS
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Nope.
If you can use Canva, click around on a website, and follow simple steps—you’re more than capable.
This isn’t about being a “designer.”
It’s about understanding what goes where and why… and once that clicks, everything else gets a whole lot easier. -
Honestly? You could knock this out in a weekend.
This isn’t months of content you have to slowly chip away at. It’s designed so you can sit down, focus, and actually build something—not just learn.
If you give this your attention for a couple solid days, you’ll walk away with a real understanding of how to structure and design a website that works.
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You can use whatever platform you want—Squarespace, Showit, Kajabi… even AI tools.
I’ll show you the process in a simple, straightforward way (primarily using Squarespace), but the real value is learning how to think through a website so it works anywhere.
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Perfect.
That actually makes this easier, because you won’t have to unlearn bad habits.
You’ll be learning this the right way from the start—how to structure a site so it feels clear, intentional, and actually leads someone to take action.
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You’re not alone in that—this is a new skill.
This program is designed to be self-paced, but if you want support while you’re building, you’ll have the option to upgrade into a mentorship experience.
That includes:
Direct access to me
Slack support + feedback
Help working through your specific questions
Guidance as you start applying this with real clients
If you’re the type who wants eyes on your work and real-time support, that option is there for you.
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As soon as you use it.
This isn’t something you need to “master” for months before it’s valuable.
The moment you understand how to structure a website properly, you can start:
offering website builds
repositioning your current services
or upgrading your pricing
One project can easily cover your investment—and then some.
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Becoming a Brand of One Architect is the skill.
You’ll learn exactly how to structure, design, and build a website that converts.
The upgrade is for you if you want:
feedback on your work
help applying this to your own offers or clients
support as you start charging for this
Think of it as:
👉 DIY with a clear roadmap
vs.
👉 Having me in your corner while you execute -
Not if you treat it like what it is: a skill that pays you back.
This isn’t passive content to consume.
It’s meant to be applied as you go.If you show up and follow through, you won’t just “finish”—you’ll have something real to show for it.
Disclaimer:
The results and testimonials featured on this page represent examples of what is possible when implementing the strategies taught in Design Your Freedom. These are real results from actual students, but they should not be considered guaranteed outcomes.
Your level of success depends on various factors including but not limited to: the time and effort you dedicate to implementing the program materials, your existing skills and experience, your business acumen, and more. Some students may see results quickly while others may take longer or achieve different outcomes.
While we provide proven strategies and support our students in every way possible, we cannot and do not guarantee that you will achieve the same results as those featured in our case studies and testimonials.